Boise Regional REALTORS® (BRR), an association with 5,500 members.
Outdated tools, manual reporting, and inefficient processes.
Complete communication transformation with modernized newsletter, streamlined sponsor content, and instant insights.
Boise Regional REALTORS® (BRR) serves an active membership base, requiring clear, timely, and engaging communication. Before NoteRouter, BRR struggled with outdated tools, manual reporting, and inefficient processes that limited their ability to measure and improve engagement.
Since adopting NoteRouter, BRR has transformed its email and text communication strategy by modernizing its newsletter, streamlining sponsor content, and gaining instant insights into member engagement.
With such a large and active membership to manage, effective communication tools are essential. Before NoteRouter, BRR was struggling with ClickDimensions, a platform that created significant operational challenges:
"The reporting process was very much manual and pretty painful," explains Taylor Gray, Director of Growth and Strategic Communications at BRR. "We didn't really know where we were and weren't hitting the mark because extracting data for click rates and open rates gave us very little detail despite how much time we were spending on it."
The clunky, antiquated interface wasn't just frustrating, it was actually limiting their design potential. "When you're playing in something that's so antiquated, it makes you put yourself in a mindset that's different than what's new, what's fresh," Taylor notes.
Creating sponsor content was time-consuming and inconsistent, eating into revenue margins and requiring constant manual formatting.
Their old newsletter subscription page was, in Taylor's words, "tragic" creating a poor first impression for potential subscribers.
“We didn’t even realize how inefficient we were until we switched. Before NoteRouter, the reporting process was manual and painful.”
BRR implemented NoteRouter’s all-in-one communication platform, immediately gaining access to:
"Through our work with NoteRouter and seeing what works and what doesn't, we ended up revamping our whole newsletter and did pretty much a redesign."
What changed:
The saved rows feature transformed their sponsor content workflow:
"Having those saved rows has been really helpful in making sure that when we get content from our sponsors, we can really plug and play that design aspect into wherever it needs to go. That's been super helpful in saving us time, which then puts money back in our pocket."
Impact:
"Those reports and how quick and easy they are at your fingertips having the open rates and click rates and even the engagement abilities to be able to go to one spot and see: did this person open it? How many times did they open it? That's incredible."
Member engagement benefits:
"I love and appreciate the people who work at NoteRouter and their customer service and their passion for what they do. At every turn you get to see that passion in person."
"The user interface is so important. When you've got something that's more of a modern platform to play with, then you are able to design in that frame set of modern."
"Being able to have those reports at your fingertips and know what was successful and what wasn't has been priceless ever since we started with NoteRouter."
“Challenge yourself to imagine what your newsletter platform could be doing for you. NoteRouter has amplified and modernized BRR’s newsletter and texting platform. I can’t wait to see what we can do next together.”
