Case Study

How Boise Regional REALTORS® Modernized Member Communication with NoteRouter

The Customer

Boise Regional REALTORS® (BRR), an association with 5500 members.

The Challenge

Outdated tools, manual reporting, and inefficient processes.

The Payoff

• Modernized newsletter
• Streamlined sponsor content
• Instant insights into member engagement

Overview

Boise Regional REALTORS® (BRR) serves an active membership base, requiring clear, timely, and engaging communication. Before NoteRouter, BRR struggled with outdated tools, manual reporting, and inefficient processes that limited their ability to measure and improve engagement.

Since adopting NoteRouter, BRR has transformed its email and text communication strategy by modernizing its newsletter, streamlining sponsor content, and gaining instant insights into member engagement.

The Challenge

Before NoteRouter, BRR used ClickDimensions, a platform that often felt clunky and outdated. Key challenges included:

Manual Reporting: Tracking open rates and click rates required a time-consuming, manual process.
Limited Insights: Without easy access to engagement data, it was hard to tell what content worked.
Cumbersome Design Tools: Outdated templates and design workflows made the newsletter feel text-heavy and less engaging.

“We didn’t even realize how inefficient we were until we switched. Before NoteRouter, the reporting process was manual and painful.”

Taylor Gray

Director of Growth & Strategic Communications

The Solution

BRR implemented NoteRouter’s all-in-one communication platform, giving them:

Instant, actionable reporting on open rates, click rates, and member engagement.
Modern, user-friendly design tools that inspired a complete newsletter redesign.
Saved rows for sponsor content, streamlining ad placement and formatting.
Responsive customer support from a team that knows real estate organizations.

The Results

With NoteRouter, BRR has achieved:

A refreshed, more engaging newsletter — switching from long-form copy to a balanced mix of images and concise bullet points.
Data-driven decision-making — tracking what subject lines and formats boost open rates.
Faster sponsor ad placement — saved rows allow quick plug-and-play formatting, saving time and keeping more sponsor revenue.
Improved member relations — engagement tracking helps keep up with billing reminders and confirm email delivery.

“Challenge yourself to imagine what your newsletter platform could be doing for you. NoteRouter has amplified and modernized BRR’s newsletter and texting platform. I can’t wait to see what we can do next together.”

Taylor Gray

Director of Growth & Strategic Communications