NoteRouter vs. AMS Built-In Email Tools

Association Management Systems (AMS) offer basic email functionality, but they're not built to handle the communication challenges REALTOR® associations and MLSs face every day. NoteRouter solves that problem by integrating directly with your AMS, providing your team with tools designed specifically for better communications, compliance, and member engagement.

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An illustration of a person sitting while looking at a computer screen featuring email

Your AMS is for data.
NoteRouter is for engagement.

AMS systems excel at managing member records, dues, and events. Engaging and educating members is a very different skill set. NoteRouter connects to your AMS and handles delivery, engagement tracking, compliance, and automation so your messages actually reach and resonate with members.

Feature

NoteRouter

AMS

Deliverability
✅ Industry-leading deliverability optimized for member inboxes
❌ Limited, not focused on deliverability or results
Text Messaging
✅ Unlimited 1- and 2-way texting included
❌ Not available, or expensive and clunky
Email Templates
✅ Modern and eye-catching; purpose-built for member dues, compliance, newsletters, and more
❌ Generic and outdated templates,
Automation
✅ Easy to learn; effortlessly engage and educate members individually
❌ Very limited, tedious to learn and maintain
Analytics
✅ Easy and detailed analytics showing exact activity for every member
❌ Basic, not detailed
Member Preferences
✅ Every member can customize how they receive different information via email and text
❌ Limited opt-out and unsubscribe management; limited understanding of your membership
Instant Resend to Non-Openers
✅ Simple one-click option
❌ Generally not available
Integration Philosophy
✅ Complements and enhances your AMS, doesn’t compete with it
❌ Built to check the “email” box, not for getting results
Customer Support
✅ Fast and helpful from former staff who have been in your shoes
❌ Support is often slow, unhelpful, and/or generic
Pricing Transparency
✅ Flat all-inclusive pricing
❌ Often involves additional modules or features that incur additional costs
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What Our Customers Say

"ClickDimensions is a very antiquated product. Using NoteRouter makes me feel like I'm working in the 21st century."

Amanda Oboza

Vice President of Brand Management Communications, Greater Lansing Association of REALTORS®

"The reporting process with ClickDimensions was so manual and painful. With NoteRouter, we're able to have those reports at our fingertips which has been priceless."

Taylor Gray

Director of Growth & Strategic Communications, Boise Regional REALTORS®

Frequently Asked Questions

Why would we need NoteRouter if our AMS already has built-in email tools?

AMS platforms like GrowthZone, RAMCO, Tangilla, and Rapattoni include basic email functionality, but they’re designed primarily for managing member data, not delivering high-performance communications that engage and educate members. NoteRouter enhances your AMS with better deliverability, automation, easy design, 1- and 2-way texting, and detailed analytics; so your team can actually reach, engage, and support members.

Does NoteRouter replace our AMS?

NoteRouter works with your AMS, not in place of it. NoteRouter syncs with your member database to keep your data up to date automatically. Your team can continue to manage member data and events in your AMS while using NoteRouter for powerful, reliable communication.

How does NoteRouter integrate with AMS systems like GrowthZone, RAMCO, Tangilla, and Rapattoni?

NoteRouter connects directly to your AMS through secure, high-speed API integrations. Member data (like contact info, statuses, renewals, dates, and more) update in NoteRouter automatically, eliminating manual list imports and keeping your audiences accurate.

How does NoteRouter handle member unsubscribes and compliance?

Unlike AMS tools that lack modern capabilities for members, NoteRouter lets members opt in and out of specific communication types and topics via email and text while still making sure they receive required notices (like dues, MLS updates, and election notifications). NoteRouter also manages crucial email and texting compliance automatically so you don’t have to.

Can NoteRouter handle both email and text messaging?

Yes. NoteRouter offers both 1-way and 2-way integrated SMS messaging for quick updates, event reminders, or urgent notices - all while using member data from your AMS to target the right audience instantly.

Is NoteRouter easier to use than built-in AMS tools?

Yes. NoteRouter is designed for association an MLS staff with an intuitive interface, industry-specific templates, and no complicated list management or segmentation rules.

What kind of support does NoteRouter offer?

NoteRouter offers hands-on onboarding, AMS integration support, and U.S.-based customer service tailored for associations and MLSs, not a generic support chatbot. Many people on the team are even former association and MLS staff, so support is exceptionally understanding and helpful.

How is NoteRouter priced compared to AMS tools?

NoteRouter allows teams to generate new non-dues revenue and save significant staff hours, which can help pay for NoteRouter entirely. Built-in AMS tools are often “included,” but they come with hidden costs: poor deliverability, bad member engagement, time-consuming manual updates, and limited insights mean you'll spend far more time struggling to get members to pay attention or care. NoteRouter’s pricing is also straightforward and transparent.

Does NoteRouter get better member engagement than an AMS?

Yes. Unlike an AMS, NoteRouter is designed specifically to create member engagement and communicate the importance of your organization - not just "send emails." NoteRouter customers enjoy amazing deliverability, open rates, and click-through rates, plus real-world engagement like reaching quorum on membership votes and better event attendance.