Case Study

How Conejo Simi Moorpark Association of REALTORS® Boosted Member Involvement with NoteRouter

The Customer

Conejo Simi Moorpark Association of REALTORS® (CSMAR), an association with 2500 members.

The Challenge

Low member engagement, fragmented communications, and manual list management.

The Payoff

• 4x member voting turnout
• 46%+ open rates
• Hours of staff time saved

Overview

The Conejo Simi Moorpark Association of REALTORS® (CSMAR) is a midsized California association dedicated to supporting its members’ businesses and strengthening the REALTOR® community.

Despite having a strong staff team and working with a third-party vendor, CSMAR struggled with declining member engagement. Open rates were dropping, event attendance was harder to drive, and achieving quorum for membership votes was increasingly difficult.

In 2019, CSMAR adopted NoteRouter and within weeks, their communication strategy transformed. NoteRouter transformed CSMAR’s outreach into modern, data-driven communication that boosted email open rates, quadrupled voting turnout, and saved countless staff hours.

The Challenge

CSMAR faced several hurdles before NoteRouter:

Falling Engagement: Members were opening fewer emails and responding less to outreach, making it harder to meet goals like event attendance and voting quorum.
Quality Issues: Email delivery and formatting were inconsistent, hurting the association’s brand.
Fragmented Communication: Managing email, text, and other channels separately was time-consuming.
Data Management Headaches: Staff had to constantly import/export lists to keep contact data in sync across multiple systems.
Resource Strain: Outreach campaigns often took hours or even days to prepare, cutting into staff time for other priorities.

The Solution

CSMAR implemented NoteRouter, leveraging its integration with Rapattoni. With NoteRouter, CSMAR could:

Automatically sync member data from their AMS for accurate targeting.
Effortlessly design professional emails and texts from one platform.
Empower members to choose topics relevant to their businesses.
Save tons of time by quickly creating automated campaigns.

"NoteRouter has allowed me to creatively and effectively put together a mass message while making it personal to our members. Personalization and detailed graphics have encouraged our members to engage more often than ever — whether it’s reading an article, signing up for a class, or watching a video. NoteRouter is definitely my backbone."

Kristie De la Cruz

Social Media Coordinator

The Results

The shift was immediate and dramatic:

Open rates skyrocketed — averaging over 46%, with some emails hitting 70%.
Voting turnout quadrupled — a general membership vote reached 42% participation, nearly 4x higher than usual.
Brand control improved — consistent, polished emails and texts reinforced CSMAR’s professional image.
Staff time saved — hours of manual work were eliminated thanks to automation and design efficiencies.

"NoteRouter has made my life easier, has made our communication with our members cleaner and more graphically pleasing. Having full control of what we send, when we send it, and who we send it to has taken a weight off my shoulders. NoteRouter also continuously makes changes that have only made it better and they really listen to their users."

Sarah Gonzalez

Senior Membership Coordinator