Prepare your board for 2027 with a first-of-its-kind analysis of REALTOR® engagement in 2026.
Emailing a REALTOR® member more than 3 times per week resulted in 32% less engagement per email. Keep to 3 emails per week or less.
In 2026, 15% of REALTOR® members accounted for 80% of all email clicks. Do you know who your 15% VIPs are? (NoteRouter does.)
The best weekday for email engagement is different for every organization. Interestingly, Monday was best for 27%.
In 2026, 56% of all email clicks happened within the first hour of a message being sent. 86% happen within 24 hours.
Emails targeted to fewer than 500 members get a 3.3x higher click rate compared to emails sent to 5,000+ members.
41% of REALTOR® members who don't engage with an email for a full quarter will re-engage the next quarter on their own. The other 59% need to be re-engaged.
Based on the analysis of 65 million emails delivered by 145 associations and MLSs through NoteRouter in the year leading up to September 2026.
Cite as: NoteRouter, 2026 NoteRouter Board Report (October 2026).
"Our open and engagement rate of our newsletters have tripled since adoption. We have thoroughly enjoyed working with the team at NoteRouter."
Josh GrantCEO, Western Upstate Association of REALTORS®
See for yourself how NoteRouter modernizes connecting with members.
